SOCIAL MEDIA - For Nominations & Voting


Expand Your Reach With Hashtags

Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences. At the same time, they help you create social media discussions, chats and trends that can be used for wide ranging purposes.

Using 1 or 2 hashtags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions. Here’s a quick look at the optimal hashtag usage stats for the top social networks.


  • Hashtags were not very effective when Facebook first started, but in the last couple of years hashtags have been an effective source of traffic and exposure.

  • Using 1-2 hashtags per post can get you an average of 593 interactions per post.

  • But if you increase the number of hashtags to 3-5, the average interactions fall down to 416 per post.


  • Tweets with hashtags attract 2x more engagement (retweets, favorites, replies)

  • There’s 21% more engagement on Tweets with 1 to 2 hashtags.

  • If you increase the number of hashtags more than 2, the engagement levels fall by an average of 17%.

  • Almost 40% of Tweets with hashtags get Retweeted.


  • Posts with at least one Instagram hashtag average 12.6% more engagement than posts without .

  • Instagram hashtags are one of the best ways to grow your Instagram account. Using the #BOWV2021 hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. Your chances of attracting new followers, getting more likes, and increasing votes increase with the use of hashtags!

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